Jo has trained hundreds of hairdressers; prior to the 12 years of running her own training academy (Diva) in Worcester, Jo was Head of the Hairdressing Department at Worcester College of Technology and was also commissioned to write programmes and procedures for the Learning Skills Council, as well as legislation for Hairdressing in the UK. Jo was also a member of the original ghd national education team, and the Diva Academy was a GHD training centre.

Jo is also an Assessor and Internal Verifier (IV) for VTCT - the qualification awarding body for NVQ’s in Hairdressing.

Jo continues to share her extensive knowledge and industry insights with the next generation of hairdressers. If you would like more information on training with Jo, please contact